GAMBLING HOOKS

A win can feel exciting. A near win can feel even more tempting. This Safeling video shows how gambling hooks young people through excitement, repeated prompts, and the urge to try again.

This video focuses on the psychological hooks behind gambling and gambling-like behaviours. It follows the experience of a young person being pulled into a cycle of "you won", "try again", and "maybe next time". The video shows how gambling is not only about money. It can also affect emotions, attention, self-control, mental wellbeing, and everyday decision-making. 

Gambling opportunities are often just one click away, and the design of these experiences can make it difficult to stop!